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Content Strategist
2 months ago
About the Role
We are seeking a highly skilled Content & Engagement Lead to join our team at Reed Exhibitions Limited Company. As a key member of our RXUK business unit, you will play a vital role in creating and delivering engaging content across multiple channels to drive business growth.
Key Responsibilities
- Develop and implement a comprehensive content strategy to align with our marketing objectives.
- Collaborate with internal teams and external stakeholders to deliver high-quality content projects.
- Lead the development of marketing campaigns and content across various channels, including website, email, PPC, social media, and blog.
- Work closely with the event team to create and manage event and onsite social media plans.
- Optimize website content for user journey and SEO optimization.
- Monitor and analyze data to refine and improve content performance.
- Translate the brand into the live onsite experience for our customers.
Requirements
- Proven experience in creating compelling copy that aligns with brand voice and tone.
- Excellent communication and project management skills to work effectively with cross-functional teams.
- Ability to analyze data and use insights to improve content performance.
- Experience with social media platforms and creating content for them.
- Strong understanding of industry trends and ability to incorporate them into content strategy.
What We Offer
- A dynamic and collaborative work environment.
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A healthy work-life balance with flexible working hours.
- Access to extensive learning and development resources.