Data Campaign Strategist

3 weeks ago

Manchester, United Kingdom Matillion Full time
Job Description:

Matillion is The Data Productivity Cloud. We are on a mission to power the data productivity of our customers and the world, by helping teams get data business ready, faster. Our technology allows customers to load, transform, sync and orchestrate their data. We are looking for passionate, high-integrity individuals to help us scale up our growing business. Together, we can make a dent in the universe bigger than ourselves.

We have a fantastic opportunity for a Campaign Director to lead on the planning, development, and execution of demand-generation marketing campaigns, driving measurable business impact. As Marketing Campaign Director, you will be responsible for aligning campaign initiatives with overall growth objectives; collaborating closely with marketing and sales teams to create campaigns that resonate with our target audience/personas, and generate high-quality leads.

Key Responsibilities:
  • Lead the development of comprehensive marketing campaign strategies that are aligned with business and revenue goals.
  • Conduct in-depth market research and competitor analysis to inform campaign approach and drive differentiation.
  • Define key target audience segments and target buyer personas to guide personalised initiatives.
  • Develop and implement demand generation strategies to attract qualified prospects, increase pipeline velocity and deliver qualified leads.
  • Lead the design of lead nurture workflows to move prospects through the sales funnel, driving engagement and conversion.
  • Partner closely with sales (SDR) teams to ensure alignment on qualification and seamless handoff of qualified leads.
  • Design and implement multi-channel marketing campaigns (email, social, paid search, content)
  • Manage the creation of all campaign assets: landing pages, emails, ad copy, Folloze boards and other promotional content, ensuring brand alignment.
  • Coordinate with creative teams, agencies/consultants, web development and internal stakeholders (product marketing, field events, and corporate comms) to ensure campaigns are executed on time and within budget.
  • Measure campaign performance, regularly reporting on campaign outcomes, conversion rates, and ROI.
  • Leverage data-driven insights to extract insights and optimise campaign performance, implementing tests on messaging and creativity to improve the effectiveness of the campaigns continuously.
  • Collaborate with product marketing, UX and creative teams to ensure alignment on campaign messaging, product positioning and business goals.
  • Foster strong communication with key stakeholders to secure buy-in, share campaign plans and results.

Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a relevant field.
  • 8+ years of experience in B2B marketing, preferably within the software industry.
  • Proven track record of leading successful multi-channel marketing campaigns that delivered strong results.
  • Extensive knowledge of digital marketing strategies, including SEO, SEM, email marketing, and paid social media, with experience optimising for complex sales cycles.
  • Expertise in marketing automation tools (ex: Marketo), CRM software (ex: Salesforce), data analytics tools (ex: Thoughtspot), and ABM tools (6Sense).
  • Excellent project management skills with a demonstrated ability to prioritise and manage multiple campaigns simultaneously [using Asana and Confluence].
  • Strong analytical and problem-solving skills with a data-driven approach to decision-making.
  • Strong communication skills, with the ability to convey strategies and results to both a range of stakeholders and senior leadership.
  • Creative thinker with a user-centric approach. Passion for driving innovation in marketing.

What We Offer:
  • Company Equity
  • 30 days holiday + bank holidays
  • 5 days paid volunteering leave
  • Health insurance
  • Life Insurance
  • Pension
  • Access to mental health support
  • Career development with access to a Udemy account, Blinkist and much more

About Matillion:
Thousands of enterprises including Cisco, DocuSign, Slack, and TUI trust Matillion technology to load, transform, sync, and orchestrate their data for a wide range of use cases from insights and operational analytics, to data science, machine learning, and AI. With over $300M raised from top Silicon Valley investors, we are on a mission to power the data productivity of our customers and the world.

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