Marketing Manager
2 months ago
About Lipton Media
Lipton Media is a leading events agency based in East Sussex, seeking a highly talented Marketing Manager to join their rapidly growing marketing team.
Job Summary
The Marketing Manager will be responsible for developing and implementing a marketing plan that supports the company's targets for new business. This will involve supporting sales activities by promoting the company's expertise and brand, producing and publishing tailored content in various formats across the website and social media, and monitoring, tracking, and analysing the outcome of each campaign.
Key Responsibilities
- Develop and implement a marketing plan that supports the company's targets for new business.
- Support sales activities by promoting the company's expertise and brand.
- Produce and publish tailored content in various formats across the website and social media.
- Monitor, track, and analyse the outcome of each campaign.
- Manage relationships with external collaborators, including copywriters, graphic designers, and printers.
- Potentially travel to attend trade events or create content at client events.
Requirements
- At least 3 years' experience working in a B2B background.
- Proven experience in developing and executing matrix-driven marketing campaigns.
- Experience with marketing automation and CRM.
- Expertise in using SEO to write creative copy.
- Ability to produce engaging on-brand content, with support when required.
- Solid understanding of social media best practices and scheduling tools.
- Understanding of sustainability practices would be a bonus.
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