Digital Engagement Senior Officer
3 days ago
We are seeking a highly skilled Digital Engagement Senior Officer to join our team at Samsung Electronics Perñu. As a key member of our European Telecommunications Office (ETO) Services team, you will play a crucial role in developing and deploying new customer propositions across the EU region.
Key Responsibilities:- Build and handle a full regional engagement plan, including EU-wide promotions and campaigns to boost user engagement.
- Develop "how-to" content and tutorials to raise awareness of new features and drive usage.
- Utilise data and analytics to identify engagement opportunities and optimise strategies.
- Plan and handle EU-wide promotions to increase Wallet usage and user interaction.
- Collaborate with marketing, partner and product teams to ensure cohesive and impactful campaign execution.
- Monitor and analyse the effectiveness of promotions and adjust strategies accordingly.
- Provide regular updates to senior management on DAU and MAU metrics, market trends, and critical initiatives.
- Utilise advanced analytics to derive insights and make data-driven recommendations for engagement optimisation.
- Engage with senior partners across finance, legal, marketing, and product teams to ensure alignment and support for engagement initiatives.
- Work closely with local Wallet and marketing teams to identify and share standard processes.
- Influence local engagement activities by providing insights and strategic guidance.
- Foster a collaborative environment to ensure alignment and successful implementation of engagement initiatives across markets.
- Leverage CRM-based platforms to drive targeted engagement campaigns.
- Use CRM tools to analyse customer data and personalise engagement strategies.
- Ensure robust CRM processes are in place to track and improve user interactions and engagement metrics.
We offer a competitive salary, bonus scheme linked to individual, team and company performance, car allowance, pension contribution, holiday - 25 days plus bank holidays and an additional day off for your birthday, access to discounts on a wide range of Samsung products, and access to a discount shopping portal. We are an equal-opportunity employer and value diversity at our Company.
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