Digital Engagement Senior Officer

3 days ago


Chertsey, Surrey, United Kingdom Samsung Electronics Perú Full time
Job Title: Digital Engagement Senior Officer

We are seeking a highly skilled Digital Engagement Senior Officer to join our team at Samsung Electronics Perñu. As a key member of our European Telecommunications Office (ETO) Services team, you will play a crucial role in developing and deploying new customer propositions across the EU region.

Key Responsibilities:
  • Build and handle a full regional engagement plan, including EU-wide promotions and campaigns to boost user engagement.
  • Develop "how-to" content and tutorials to raise awareness of new features and drive usage.
  • Utilise data and analytics to identify engagement opportunities and optimise strategies.
Promotions and Campaigns:
  • Plan and handle EU-wide promotions to increase Wallet usage and user interaction.
  • Collaborate with marketing, partner and product teams to ensure cohesive and impactful campaign execution.
  • Monitor and analyse the effectiveness of promotions and adjust strategies accordingly.
Performance Tracking and Reporting:
  • Provide regular updates to senior management on DAU and MAU metrics, market trends, and critical initiatives.
  • Utilise advanced analytics to derive insights and make data-driven recommendations for engagement optimisation.
  • Engage with senior partners across finance, legal, marketing, and product teams to ensure alignment and support for engagement initiatives.
Collaboration with Local Teams:
  • Work closely with local Wallet and marketing teams to identify and share standard processes.
  • Influence local engagement activities by providing insights and strategic guidance.
  • Foster a collaborative environment to ensure alignment and successful implementation of engagement initiatives across markets.
CRM Platform Utilisation:
  • Leverage CRM-based platforms to drive targeted engagement campaigns.
  • Use CRM tools to analyse customer data and personalise engagement strategies.
  • Ensure robust CRM processes are in place to track and improve user interactions and engagement metrics.

We offer a competitive salary, bonus scheme linked to individual, team and company performance, car allowance, pension contribution, holiday - 25 days plus bank holidays and an additional day off for your birthday, access to discounts on a wide range of Samsung products, and access to a discount shopping portal. We are an equal-opportunity employer and value diversity at our Company.



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