Campaign Effectiveness Director

3 weeks ago

London, Greater London, United Kingdom 3T Software Labs Full time
Job Overview

We are seeking a seasoned Campaign Effectiveness Manager to join our team at 3T Software Labs.

This role is a key part of our marketing organization, responsible for planning and delivering seamless full-funnel, multi-touch campaigns that drive business growth.

Key Responsibilities
  • Campaign Management: Develop and execute comprehensive campaign strategies that leverage data and insights to optimize budget and channels.
  • Data Analysis & Reporting: Own the reporting process for demand generation activities, identifying key performance indicators (KPIs) and analyzing performance to inform strategic decisions.
  • Continuous Optimization: Refine and improve campaigns through A/B testing, segmentation, and personalization to maximize performance.
  • Cross-functional Collaboration: Partner with key stakeholders to develop cohesive and impactful campaigns that strengthen pipeline quality and improve the buyer journey.
  • Team Leadership: Inspire and manage a high-performing demand generation team that celebrates success and fosters a culture of collaboration, learning, and commercial alignment.

We are looking for a strategic thinker with a proactive approach to identifying opportunities and challenges, and a talent for crafting and refining effective marketing strategies that accelerate growth.

Strong analytical skills and commercial acumen are essential, as well as experience managing or working with digital marketing teams/agencies.

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