Luxury Fashion Digital Strategist
3 weeks ago
About Four Seasons:
Four Seasons is a luxury fashion brand looking for an experienced professional to lead their digital marketing and e-commerce efforts.
Salary: £35,000 per annum
This role requires a skilled individual with a strong background in digital marketing and e-commerce management. The successful candidate will be responsible for developing and executing strategies to drive brand awareness, customer engagement, and sales growth.
Key Responsibilities:
- Digital Marketing:
- Develop and implement paid and organic digital campaigns, collaborating with external agencies and internal teams to ensure alignment with the brand's goals.
- Manage the creation and delivery of newsletters, social media content, and online advertisements.
- Analyse campaign performance, providing insights and recommendations for optimisation.
- Optimise SEO and performance marketing.
- Manage the Shopify platform, ensuring all product listings, collections, and inventory are accurate and up-to-date.
- Maintain and optimise website content to enhance user experience and SEO rankings.
- Supervise the timely fulfilment of online orders and address customer queries efficiently.
- Evaluate and enhance the customer journey, from initial brand interaction to post-purchase.
- Line management of 1-2 other staff members.
- Oversee social media and content creation.
About You:
We are seeking an exceptional candidate with:
- Experience:
- At least 5 years in digital and social marketing within the luxury fashion sector.
- Extensive experience managing Shopify and proficiency in image and video editing software such as Adobe Photoshop.
- Exceptional organisational and time management abilities.
- Strong analytical skills with a focus on digital metrics and consumer insights.
- Excellent communication and copywriting skills, with a keen eye for detail.
- A proactive and ambitious mindset, eager to contribute to a growing business.
- Flexibility and willingness to adapt to the dynamic needs of a small but fast-paced team.
- Familiarity with the global luxury market, especially the UK and US.
- Bonus: Experience with Google Ads and Meta/Facebook Ads Manager.
What's in it for You:
- 23 days of holiday plus bank holidays and your birthday off.
- Generous seasonal employee allowance and early access to sample sales.
- Collaborative and supportive work environment.
- The opportunity to contribute to the growth of a luxury fashion brand and shape its digital strategy.
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