Luxury Fashion Digital Strategist

3 weeks ago


London, Greater London, United Kingdom Four Seasons Full time

About Four Seasons:

Four Seasons is a luxury fashion brand looking for an experienced professional to lead their digital marketing and e-commerce efforts.

Salary: £35,000 per annum

This role requires a skilled individual with a strong background in digital marketing and e-commerce management. The successful candidate will be responsible for developing and executing strategies to drive brand awareness, customer engagement, and sales growth.

Key Responsibilities:

  1. Digital Marketing:
  • Develop and implement paid and organic digital campaigns, collaborating with external agencies and internal teams to ensure alignment with the brand's goals.
  • Manage the creation and delivery of newsletters, social media content, and online advertisements.
  • Analyse campaign performance, providing insights and recommendations for optimisation.
  • Optimise SEO and performance marketing.
E-Commerce Operations:
  • Manage the Shopify platform, ensuring all product listings, collections, and inventory are accurate and up-to-date.
  • Maintain and optimise website content to enhance user experience and SEO rankings.
  • Supervise the timely fulfilment of online orders and address customer queries efficiently.
Customer Experience:
  • Evaluate and enhance the customer journey, from initial brand interaction to post-purchase.
Other:
  • Line management of 1-2 other staff members.
  • Oversee social media and content creation.

About You:

We are seeking an exceptional candidate with:

  1. Experience:
  • At least 5 years in digital and social marketing within the luxury fashion sector.
  • Extensive experience managing Shopify and proficiency in image and video editing software such as Adobe Photoshop.
Skills:
  • Exceptional organisational and time management abilities.
  • Strong analytical skills with a focus on digital metrics and consumer insights.
  • Excellent communication and copywriting skills, with a keen eye for detail.
Attributes:
  • A proactive and ambitious mindset, eager to contribute to a growing business.
  • Flexibility and willingness to adapt to the dynamic needs of a small but fast-paced team.
Knowledge:
  • Familiarity with the global luxury market, especially the UK and US.
  • Bonus: Experience with Google Ads and Meta/Facebook Ads Manager.

What's in it for You:

  1. 23 days of holiday plus bank holidays and your birthday off.
  2. Generous seasonal employee allowance and early access to sample sales.
  3. Collaborative and supportive work environment.
  4. The opportunity to contribute to the growth of a luxury fashion brand and shape its digital strategy.


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