CRM Data and Marketing Analyst

2 days ago


Woking, Surrey, United Kingdom McLaren Racing Full time
About the Role:

McLaren Racing is seeking a CRM Data and Marketing Analyst to join our commercial team. As a key member of our team, you will play a crucial role in developing and executing industry-leading fan engagement campaigns that drive website traffic, enhance brand engagement, and achieve specific conversion goals.

The ideal candidate will have experience working with CRM platforms, particularly Salesforce Marketing Cloud and Sales Cloud. They will possess strong analytical skills paired with commercial acumen and technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations.

Key Responsibilities:

  • Develop and execute effective fan communication strategies for different audience segments across email and mobile platforms.
  • Apply best practices in email marketing, continually seeking innovative ways to improve processes, content, and communication strategies.
  • Design and implement test plans for ongoing learning and optimisation of campaign performance.
  • Create and execute a detailed data segmentation plan for each campaign.
  • Identify opportunities to integrate partners into email campaigns and data strategies.
  • Regularly report on global email marketing activities, using insights to optimise and enhance campaign performance.

Requirements:

  • Experience working with CRM platforms, particularly Salesforce Marketing Cloud and Sales Cloud.
  • Strong analytical skills paired with commercial acumen.
  • Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations.


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