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Field Marketing Specialist

2 months ago

StainesuponThames, Surrey, United Kingdom IFS Full time
About the Role

We are seeking a highly skilled Field Marketing Specialist to join our team at IFS. This role is crucial to our ability to scale into new markets and drive business growth.

As a Field Marketing Specialist, you will be responsible for executing the marketing plan at the regional level, utilizing marketing campaigns, messages, and assets developed by our corporate marketing team. You will own engagement for your target market, driving interest, creating leads, and partnering with sales to convert leads to opportunities.

This role requires a strong understanding of marketing strategy and execution, as well as excellent collaboration and communication skills. You will work closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials.

Key Responsibilities
  • Effectively localize and execute centrally-developed marketing campaigns and event plans in your region.
  • Collaborate closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials.
  • Develop and implement effective marketing strategies to attract new contacts and convert them to leads.
  • Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs.
  • On a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that Business Development has what it needs for fast follow-up.
  • Working closely with the Global Events Specialist, support and execute detailed event plans in your region, attend scheduled events and tradeshows, own lead capture onsite, and work with Business Development to ensure timely lead follow-up.
  • Based on agreed event KPIs, provide results and ongoing reporting as leads are followed up.
  • Develop and refine the annual event strategy for your region, analyzing past event performance and making recommendations for future events.
  • Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution.
  • Make recommendations on how to allocate regional marketing budget on a semi-annual basis.
  • On occasion, develop content to fill campaign gaps in your market.
Requirements
  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies.
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets.
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event.
  • ROI and goal-driven.
  • Comfort and confidence with making decisions quickly.