Field Marketing Specialist

1 month ago


StainesuponThames, Surrey, United Kingdom IFS Full time
Job Title: Field Marketing Specialist

We are seeking a highly skilled Field Marketing Specialist to join our team at IFS. As a key member of our marketing team, you will play a critical role in executing our marketing strategy and driving business growth.

Key Responsibilities:
  • Develop and execute regional marketing campaigns to drive engagement and conversion
  • Collaborate closely with sales leadership to prioritize marketing efforts and optimize campaign effectiveness
  • Monitor and analyze campaign performance, providing regular reports and insights to inform future marketing initiatives
  • Support event planning and execution, including logistics and promotion
  • Develop and refine the annual event strategy for the region, analyzing past event performance and making recommendations for future events
  • Communicate feedback from the field to marketing leadership to drive campaign and messaging evolution
  • Make recommendations on how to allocate regional marketing budget on a semi-annual basis
Requirements:
  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
  • ROI and goal-driven
  • Comfort and confidence with making decisions quickly


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