Commercial Video Strategy Lead

2 weeks ago

London, Greater London, United Kingdom Amazon Online UK Limited Full time

About the Role

The successful candidate will be responsible for driving the commercial strategy for our video products across Europe, focusing on Prime Video, Twitch, Freevee, Live Sports, and Online Video.

Key Responsibilities

  • Develop and execute localized Upfronts strategy to build excitement and close annual deals, partnering with Marketing, Finance, and Agency teams.
  • Owning the relationship with Finance/Yield, providing pricing and incentives expertise in the region.
  • Drive the evolution and optimization of our pricing model, packaging, and discount strategy, aligning with business and product objectives.
  • Participate in determining pricing KPIs and track, monitor, and report on the effectiveness of implemented pricing and packaging changes.
  • Undertake detailed product, competitor, and financial analyses to support packaging and pricing suggestions.
  • Collaborate cross-functionally to formulate pricing strategies.
  • Implement structure and rigor around monitoring spend and fulfilling annual deals.
  • Maintain an informed perspective on the business by examining operating metrics, CPMs, and market trends to spot potential monetization opportunities.

About the Team

The Global Video Advertising (GVA) org comprises Sales Specialist and GTM teams focused on creating best-in-class video solutions, expanding video client adoption, and driving premium monetization of our video assets in partnership with Amazon Ads and publisher partners.

Requirements

  • Bachelor's degree.
  • Experience developing, negotiating, and executing business agreements.
  • Significant experience in business development, product management, digital media operations (sales or brand management) at an advertiser or agency.
  • Experience managing relationships with senior stakeholders, including Product leaders, Sales, Account Management, Finance, and Marketing.
  • Extensive knowledge of TV, digital media, and AdTech landscape.
  • Experience building and deploying GTM strategies, with emphasis on packaging, positioning, and messaging.
  • Analytical and quantitative skills, with ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses.
  • Excellent communication skills, including ability to present complex topics both in person and through concise document writing.

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