Strategic Communications Specialist
3 weeks ago
About the Role:
Amazon is seeking a highly skilled Strategic Communications Specialist to join our India Stores Communications team based out of Bangalore. As a key member of our team, you will be responsible for developing and implementing communications/PR campaigns that tell compelling stories about Amazon's products and services.
Key Responsibilities:
* Act as a Comms/PR business partner to business teams; Build and execute Communications/PR plans, including communicating plans internally and securing leadership approvals.
* Oversee and manage all strategic press coverage for these areas and manage reactive media inquiries; build excellent relationships with key media.
* Provide strategic counsel and guidance to a wide variety of counterparts crossing a number of disciplines.
* Lead/support strategic launches around new shopping innovations and experiences.
* Seek to understand Amazon's core business values and initiatives, and translate those into everyday practices.
* Write press releases; pitch and secure top media, including print, broadcast, and online outlets.
* Collaborate with key stakeholders including business heads, category managers, marketing teams, and social media teams to develop and execute communications strategies for categories and businesses.
* Deliver strategic communications counsel to internal executives on both short- and long-term challenges and opportunities.
* This role involves influencing peers and stakeholders in other functions to achieve the operational and PR goals assigned.
* Manage budgets and deliver clear, results-focused reports.
* Successfully manage complex, fast-moving, and unexpected communications challenges, both proactively and reactively.
Requirements:
* Bachelor's degree in communications, public relations, or a related field.
* 7+ years of recent professional communications or public relations experience.
* Experience in marketing communications and supporting ATL campaigns for a corporate brand.
* Excellent written and oral communication skills.
* Skilled in ensuring a collaborative management environment, succeeding through regular meetings and clear formal and informal communication with members of various teams.
* Attention to detail and capability to work on multiple projects in parallel.
* Self-driven and ability to be both strategic and execution-oriented.
Preferred Qualifications:
* Past experience of working on consumer brands.
* Past experience of undertaking PR campaigns in non-metro geographies in India as well as strong social media experience.
* Handled agencies, budgets, and managed teams.
* Experience with e-commerce/retail/fintech/B2B/process operations would be an advantage.
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