Brand Experience Coordinator

3 days ago

London, Greater London, United Kingdom Wolf & Badger Full time

Wolf & Badger is a mission-driven company dedicated to making retail fair. As a Certified B Corporation, we connect customers with ethically sourced fashion, design, home, and beauty through our online marketplace and flagship stores in London, Los Angeles, and New York City.

Role Overview

The PR, Influencer & Events Coordinator plays a key role in supporting and executing initiatives across press and influencer partnerships, as well as event planning. This varied and exciting role requires someone passionate about fashion, media, and brand-building.

Key Responsibilities:

  • Manage daily PR tasks, including responding to media and product sample requests.
  • Build and maintain strong relationships with press and media outlets to secure regular and consistent coverage.
  • Research and pitch stories to target media, focusing on fashion, lifestyle, and sustainability.
  • Coordinate sample management and support on PR and influencer gifting, including management of product sourcing from global designer community, send outs, follow ups, feedback, and managing returns.
  • Monitor and report on PR campaigns, including tracking media placements and coverage and evaluating performance metrics.
  • Assist with the creation of press materials, such as press releases, mailers, and media kits.
  • Maintain and organize PR resources, including media databases, press lists, and gifting inventory.
  • Keep track of relevant industry awards and help prepare submissions.
  • Participate in brainstorming sessions for upcoming campaigns, media outreach, and press initiatives.
  • Identify, build, and maintain relationships with influencers aligned with our brand values.
  • Coordinate the logistics of influencer partnerships, from onboarding to product gifting to content approvals.
  • Track and analyze influencer campaign performance to optimize strategies and improve ROI.
  • Assist in concepting creative ideas for influencer outreach, campaign themes, and gifting initiatives.

Events:

  • Assist in planning and executing PR and media-focused events, including press days, launches, and store openings.
  • Coordinate logistics for events, such as supplier and sponsorship outreach, organizing DJs and sound system setup, guest list and door management, and goodie bags.
  • Provide on-the-ground support during events, ensuring smooth execution and strong brand representation. This will often include working evenings and/or weekends.
  • Collaborate with our Brands team to support customer-facing events.
  • Track and report on event performance to evaluate success and optimize future initiatives.
  • Contribute creative ideas for event concepts and branded merchandise.
  • Collaborate with the wider marketing team to align event objectives with overall marketing goals.

Requirements

  • 1-2 years of experience in public relations, influencer marketing, or events (internships considered).
  • Familiarity with media databases, influencer platforms, and PR practices.
  • Strong organizational and project management skills, with attention to detail.
  • Demonstrable interest in fashion, sustainability, and independent design.
  • Competitive salary of £29k-£33k per annum, subject to skills and experience.
  • Creative work environment in Soho, Central London, with flexible hybrid options.
  • 25-day holiday allowance, in addition to bank holidays.
  • Paid volunteering leave, peternity leave, and heartbreak leave.
  • Ample paid sick leave to support mental and physical health.
  • Quarterly Wellness Wallet - to spend on products and services which are meaningful.
  • Subscription to yulife health and wellbeing app.
  • Opt-in health insurance plan.
  • Cycle to work scheme.
  • Staff discount across Wolf & Badger, in-store and online.
  • Excellent career opportunities in a supportive team within a rapidly growing award-winning international business.

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