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Automotive Marketing Manager
2 months ago
SureScreen Diagnostics Ltd is a world-class laboratory, renowned for its cutting-edge scientific research and development. Our state-of-the-art facility, nestled in a beautiful Georgian house, has been meticulously renovated to provide a unique and inspiring work environment.
We have three distinct research areas: Ecology, Materials, and Health. Our experts in Ecology specialize in eDNA analysis to detect protected or invasive species, while our Materials team provides materials consultancy and analysis. Our Health division focuses on gut and nutritional testing to optimize human health and happiness.
We are the trusted partners for businesses, individuals, and the planet, providing a safety net for growth and development. As the Head of Marketing, you will be responsible for crafting and executing a brand strategy to drive growth across all our brands.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy for SureScreen Materials, SureScreen Scientifics, and SureScreen Health to drive growth and enhance brand visibility.
- Manage all marketing resources to ensure growth and ROI.
- Ensure clear STP (segmentation, targeting, and positioning) for each individual brand through targeted online and offline campaigns.
- Prepare and deliver exciting new product launches across the brands that resonate with customers and prospects.
- Manage brand guidelines to ensure a cohesive look and feel to all marketing outputs that promote the brand and tone of voice.
- Create and maintain content with the marketing executive to enhance the customer journey on online and offline tools and collateral.
- Develop ideas for websites and portals that enhance the customer experience alongside the Head of Website.
- Support the marketing executive in driving digital ads to key landing pages that convert to leads or purchases.
- Collaborate with our PR agency to drive brand awareness, affiliate links, and event/sponsorship promotion in line with key campaigns.
- Hold regular meetings with sales, R&D, and technical teams to deliver timely internal and external projects.
- Organize, deliver, attend, or participate in online and offline events, working with the marketing executive and graphic designer to create engaging content and displays as needed, and providing post-event reports and analysis.
- Identify and implement marketing tools that will streamline and enhance activities.
Benefits:
- 23 days' holiday, increasing to 28 days after 5 years' service.
- Bank Holidays off.
- An additional day's holiday for your Birthday.
- Private Health Insurance following a successful probationary period.
- Modern facilities and technology to work with.
- A collaborative culture with progression opportunities and training provided.
- Company Celebration Events twice a year.
