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Head of Commercial Digital Strategy
2 months ago
The Head of Commercial Digital will play a pivotal role in driving business growth by maximizing sales, profit, and market share for a specific group of products or categories.
Key Responsibilities:- Customer Focus: Ensure customer-centric decision-making, working closely with marketing, customer, digital, and field teams.
- Category Planning: Develop a strategic category plan to capitalize on opportunities that will boost sales, profit, and market share.
- Networking: Establish and maintain internal and external networks to gather comprehensive feedback for category plans.
- Performance Monitoring: Oversee and manage the ongoing trading performance of the categories.
- Digital Optimization: Understand and navigate key digital metrics across multiple websites, working with the Digital team to optimize profitability.
- Risk Management: Update the business on any risks to targets and present comprehensive recovery plans.
- Promotional Strategy: Design and implement compelling promotional and pricing plans in collaboration with the commercial planning team and channel owners.
- Capacity Management: Ensure plans drive customer numbers that match capacity, understanding the relationship between capacity and demand to maximize utilization.
- Supplier Management: Define supplier selection policy, rationalize supplier base to secure additional value, and drive compliance within the network.
- Commercial Acumen: High analytical and financial robustness, with a keen eye for cash flow and working capital management.
- Data Insight: Ability to interpret, challenge, and build actionable insights from complex data sets.
- Category Management Experience: Prior experience in category management.
- Execution Excellence: Strong planning and execution skills.
- Stakeholder Management: High collaboration and cross-functional expertise, effective interaction, and influence with the Leadership Team and Executive.
The Head of Commercial Digital will be instrumental in driving the company's success and ensuring that the category's performance aligns with the overall business objectives.
