Senior Individual Giving Officer
15 hours ago
We are seeking a highly skilled and experienced Senior Individual Giving Officer to join our dynamic fundraising team at the Royal Free Charity. As a key member of our team, you will play a vital role in attracting and retaining donors, and delivering an outstanding supporter experience.
Key Responsibilities:- Support fundraising activity across a wide range of programmes, including individual giving, legacy, in-memory and events fundraising.
- Plan, execute, monitor and report on individual giving and legacy appeals, leading project groups with the support of the Senior Individual Giving Manager.
- Optimise retention and increase supporter lifetime value through development of channel-specific and donor-led effective welcome journeys, and seamless supporter journeys.
- Use strong creative and copywriting skills to produce stand-out communications that elicit an emotional response and successfully solicit income.
- Collaborate with the database team to analyse response data and feedback, and use this to propose campaign optimisations and future campaign recommendations.
- Manage and monitor own campaign budgets and results, reforecasting and providing detailed commentary and analysis.
- Collaborate with internal stakeholders and external suppliers to ensure activity is delivered to agreed plans, budgets and deadlines.
- Ensure individual giving integrates with the wider organisational calendar and that supporter communications support and align with key activities and goals.
- Use our active channels to grow our lists and opt-in rates, increasing touchpoints with our supporters.
- Oversee a testing programme for appeals and digital activity, constantly iterating and optimising to refine creative and segmentation over time, sharing insight with the wider organisation to improve knowledge.
- Conduct competitor analysis to learn and identify opportunities.
- Manage working relationships with a range of external suppliers to fulfil our varied programme – including print, creative, face-to-face and postal agencies.
- Not-for-profit fundraising experience.
- An understanding of Individual Giving practices and techniques.
- Project management experience.
- Using data insight to inform marketing tactics.
- Individual Giving/direct marketing experience managing offline and online appeals.
- 25 days of paid holiday, plus three-day office closure rest period between Christmas and New Year, and UK bank holidays.
- A contributory pension scheme, where we match your 4% contribution towards your pension.
- A sick pay package that offers one month's full pay and one month's half pay in any 12-month period if you've been with us for less than two years.
- Occupational maternity pay and paternity pay packages that provide more generous support than statutory pay alone.
- A flexible working policy to support our employees' work/life balance.
We are committed to creating a diverse and inclusive workplace, and we welcome applications from candidates from all backgrounds. If you are a motivated and experienced individual who is passionate about fundraising and making a difference, we would love to hear from you.
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