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Senior Individual Giving Officer

1 month ago

London, Greater London, United Kingdom Royal Free Charity Full time
Job Title: Senior Individual Giving Officer

We are seeking a highly skilled and experienced Senior Individual Giving Officer to join our dynamic fundraising team at the Royal Free Charity. As a key member of our team, you will play a vital role in attracting and retaining donors, and delivering an outstanding supporter experience.

Key Responsibilities:
  • Support fundraising activity across a wide range of programmes, including individual giving, legacy, in-memory and events fundraising.
  • Plan, execute, monitor and report on individual giving and legacy appeals, leading project groups with the support of the Senior Individual Giving Manager.
  • Optimise retention and increase supporter lifetime value through development of channel-specific and donor-led effective welcome journeys, and seamless supporter journeys.
  • Use strong creative and copywriting skills to produce stand-out communications that elicit an emotional response and successfully solicit income.
  • Collaborate with the database team to analyse response data and feedback, and use this to propose campaign optimisations and future campaign recommendations.
  • Manage and monitor own campaign budgets and results, reforecasting and providing detailed commentary and analysis.
  • Collaborate with internal stakeholders and external suppliers to ensure activity is delivered to agreed plans, budgets and deadlines.
  • Ensure individual giving integrates with the wider organisational calendar and that supporter communications support and align with key activities and goals.
  • Use our active channels to grow our lists and opt-in rates, increasing touchpoints with our supporters.
  • Oversee a testing programme for appeals and digital activity, constantly iterating and optimising to refine creative and segmentation over time, sharing insight with the wider organisation to improve knowledge.
  • Conduct competitor analysis to learn and identify opportunities.
  • Manage working relationships with a range of external suppliers to fulfil our varied programme – including print, creative, face-to-face and postal agencies.
Requirements:
  • Not-for-profit fundraising experience.
  • An understanding of Individual Giving practices and techniques.
  • Project management experience.
  • Using data insight to inform marketing tactics.
  • Individual Giving/direct marketing experience managing offline and online appeals.
Benefits:
  • 25 days of paid holiday, plus three-day office closure rest period between Christmas and New Year, and UK bank holidays.
  • A contributory pension scheme, where we match your 4% contribution towards your pension.
  • A sick pay package that offers one month's full pay and one month's half pay in any 12-month period if you've been with us for less than two years.
  • Occupational maternity pay and paternity pay packages that provide more generous support than statutory pay alone.
  • A flexible working policy to support our employees' work/life balance.

We are committed to creating a diverse and inclusive workplace, and we welcome applications from candidates from all backgrounds. If you are a motivated and experienced individual who is passionate about fundraising and making a difference, we would love to hear from you.