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Trade Marketing Manager
2 months ago
The Trade Marketing Manager is a key member of our Commercial Own Brand team, responsible for driving performance across our retail, coffee shops, and pubs and bars. This role requires a strong understanding of market dynamics, consumer behavior, and supplier relationships.
Main Responsibilities- Develop and implement Trade Marketing strategies that align with business objectives
- Nurture and maintain strong relationships with key trade partners, working together to showcase our network, understand brand plans, and create shared objectives
- Create Activation Plans, coordinate marketing POS materials, and allocate resources for supplier campaigns
- Analyze sales data, market trends, and stay up-to-date on competitor activities
- Work closely with each business channel team to implement the Annual Trade Marketing Plan
- Collaborate with Purchasing to align on supplier negotiation
- Work with Finance to ensure timely invoicing of all activity
- Track and forecast annual TM income for Suppliers within remit
- Contribute to annual TM budget development proposal
- Support the organization of the annual Supplier Conference to share our trading strategy, build relationships, and grow TM investment from our suppliers
- Support and stand-in for the Senior Trade Marketing Manager
- Proven experience in a similar Trade Marketing role, including strategy and budget development
- Advanced supplier relationship building and development skills
- Advanced negotiation skills
- Strong business acumen and understanding of sales drivers
- Ability to spot opportunities and turn them into profitable activities
- Ability to project manage multiple workstreams and priorities to ensure delivery of the strategy
- Ability to drive decision-making through fact-based analysis
- Experience of drawing out business insights from analysis and presenting findings and recommendations persuasively
- Excellent communication and interpersonal skills to build and maintain strong working relationships both internally and externally
- Good understanding of the operational reality in units, including environment, service, labor, waste, equipment, space, and layout
- Team leading, coaching, and development experience
- Buying/Commercial plus Marketing experience
- Innovative and bold, able to find new ways of doing things, challenge the status quo, and take an entrepreneurial approach
- Ability to build and work to a solid plan to achieve targets, but not afraid to adapt to changes to take advantage of opportunities and quick wins as they arise
- Working collaboratively and at pace
- Exceptional attention to detail
SSP is proud to be an equal opportunity employer who seeks to recruit and retain the most talented individuals from a variety of backgrounds, skills, and perspectives.