Digital Activation Director
4 days ago
About T&Pm
T&Pm is a forward-thinking agency that connects talent and tech to drive growth for brands. We offer a holistic marketing solution that combines content and distribution, leveraging AI to deliver exceptional outcomes for clients.
Our company culture is built on The Power of &, where we bring diverse talent together to transform the way great brands are built. Our teams consist of creative, media, experience, and technology specialists who work together to optimise business outcomes in every channel.
The Job
We are looking for a seasoned Performance Activation Manager to lead our digital activation efforts. As a critical member of our team, you will play a vital role in implementing our Activation strategy, ensuring the daily success of campaigns across our client portfolio.
You will lead activation discussions with clients and internal teams, showcasing your expertise in managing and developing junior team members. Your ability to build a high-performing AI-driven activation team will be essential in consistently delivering outstanding results.
With extensive digital activation experience across at least one digital channel, you will expand your knowledge to other channels while demonstrating a willingness to adopt more AI technology. Your attention to detail, workload management skills, and communication abilities will be highly valued assets to our team.
Main Responsibilities
- Collaborate with the Planning department to provide data, insights, and previous learnings to create best-in-class media planning tactics.
- Brief, quality assure, and implement full-funnel digital activation in-line with agreed media plans and strategies.
- Develop and implement cross-channel Digital execution processes across your team and client portfolio.
- Demonstrate a Performance Mindset culture, driving optimisation recommendations to exceed client business objectives.
Essential Requirements
- Substantial experience in setting up and activating campaigns across a digital channel.
- Proven project management skills.
- A strong Performance Mindset.
Salary Estimate
$90,000 - $120,000 per year, based on location and experience.
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