Digital Activation Strategist

3 days ago


London, Greater London, United Kingdom Group M Worldwide Inc. Full time
Job Overview
"As a key member of Group M Worldwide Inc., the Performance Activation Manager plays a vital role in driving digital success for our clients. Based in London, Manchester, or Athens, this position requires strong leadership skills, attention to detail, and a passion for innovation.
"With a focus on digital activation, you will lead a team of Performance Activation Executives, overseeing workload management and providing guidance and upskilling opportunities. Your expertise in managing and developing junior team members will be essential in building a high-performing AI-driven activation team that consistently delivers exceptional results.
"As the agency expands its digital offering, you will play a crucial role in implementing the Activation strategy, set out by your Activation Director, to ensure the day-to-day success of campaigns across client portfolios. You will confidently lead activation discussions with clients and internal teams, demonstrating expertise in managing and developing junior team members.
"Responsibilities
"Key responsibilities include:
  • Briefing, quality assurance, and implementation of best-in-class, full-funnel digital activation in-line with agreed media plan and strategy.
  • Implementing the best-in-class cross-channel Digital execution process across your team and client portfolio.
  • Developing and executing optimisation strategies using data to inform decisions and improve account performance.

"Requirements
"To succeed in this role, you will need:
  • A strong background in digital activation, with experience of setting up and activating campaigns across at least one digital channel.
  • Project management skills, with the ability to oversee workload management and provide guidance and upskilling opportunities to team members.
  • A Performance Mindset, with a willingness to adopt more AI technology and improve workload management skills.

"Benefits
"Group M Worldwide Inc. offers a competitive salary range of £55,000 - £70,000 per annum, depending on experience. This role also provides opportunities for professional development, training, and career advancement in a dynamic and innovative environment.

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