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Digital Marketing Executive

2 months ago

Blackburn, United Kingdom Black Cherry Recruitment Ltd Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at Black Cherry Recruitment Ltd. As a Digital Marketing Executive, you will be responsible for driving all aspects of marketing, brand, and communications for our fashion brand.

Key Responsibilities
  • Develop and Execute Digital Marketing Plans: Create and implement annual digital marketing plans to increase traffic, engagement, and consumer awareness for our group brands.
  • Manage Social Media Presence: Develop and execute social media plans to increase traffic, engagement, and international consumer awareness for our group brands across Instagram, Facebook, TikTok, and new platforms.
  • Content Creation: Produce creative social assets from idea through to visual execution, including writing content for our websites and blogs, and press releases where necessary.
  • Influencer Management: Research and liaison with influencers, negotiate fees, and manage budgets for gifted and paid posts.
  • Market Research and Analysis: Conduct market trend and audience research, create social ads, and format campaign planning.
  • Reporting and Analysis: Analyze market trends, consumer behavior, and campaign performance to inform future marketing strategies.
  • Collaboration and Communication: Liaise with the UK sales team, 3rd-party agencies, and other stakeholders to ensure seamless execution of marketing campaigns.
  • Project Management: Manage the full life cycle of paid social campaigns, including concept development, asset creation, and campaign execution.
Requirements
  • Proven experience in digital marketing, social media marketing, or a related field.
  • Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.