Design Director

4 weeks ago

Salford, Salford, United Kingdom Bupa Full time

Job Title: Design Principal

Job Description:

Design Principal

Manchester

Hybrid & flexible working options

Permanent role

Salary up to £80K depending on experience

Fu ll Time - 37.5 hours

We make health happen

You'll be part of a passionate and talented multi-disciplinary experienced design team, made up of user researchers, product designers, content designers, and design operations, who are focused on creating the best digital experiences for Bupa's customers in the UK.

As Design Principal, you will lead the direction and improve the quality of customer-centric experiences from concept to launch across multiple product squads. You'll grow healthy partnerships with a team of product owners, senior stakeholders, and scrum masters, and be involved in the strategy to drive the product's direction, creating seamless and connected products and services.

Working with our Head of Design, you'll establish and enhance product design as a vital strategic partner to help our organisation grow. You will contribute to Design Leadership cohort to optimise and improve the performance of our Experience Design team. You'll also line manage a group of Product Designers and provide mentorship and support to facilitate development, encourage growth, and foster a culture of care and candour.

How you'll help us make health happen

  • You'll define and articulate the product strategy and vision across multiple squads. Providing strategic direction and guidance on approach and timescales, blending hands-on support and leadership to add value where needed.
  • You'll build relationships and collaborate with teams including marketing, product, proposition, technology, and delivery, building advocacy and evangelising the principles, standards, and processes of product design and development.
  • Confidently mediating across the demands of a business, the needs of the customer, and the feasibility of the tech stack to design the right thing and design the thing right.
  • You'll be responsible for the timely delivery of projects aligning with business goals and UX metrics.
  • Setting, tracking, and measuring UX metrics for your squads and regularly communicating the impact and value of design. Supporting post-campaign reviews to optimise and improve existing and future work.
  • Managing and refining roadmaps and prioritising backlogs across squads with your colleagues, always prioritising the most valuable features for customers and the business.
  • Designing Leadership and People Management. You'll mentor, coach, and inspire other members of the experience design team as a people manager. Helping to maintain and improve the inherent pillars of our team's culture; psychological safety, celebrating success, and learning from each other.
  • Driving operational enhancements within the design function, in collaboration with other members of the design leadership team, to improve ways of working and ensure consistency across the wider design function.
  • Collaborating closely with product and technology and design leadership to shape and execute Bupa's overarching strategy and vision across all relevant domains.
  • Advocating for the adoption of the organisation's Design System, 'Anatomy', and contribution to the community.

Key Skills / Qualifications needed for this role:

  • A strong background in end-to-end product design. You'll have a track-record of tackling complex problems and delivering simple solutions, using human-centred design approaches.
  • Highly developed and confident stakeholder management skills, experienced in dealing with broad stakeholder groups, knowing when to bring the right people together to achieve common goals.
  • A strategic, thought leader across design process, able to influence and drive change ensuring alignment with business objectives and industry best practices.
  • Proven experience in managing, leading, and nurturing large product/UX design teams. Strong coaching, mentoring, and 'championing' your teams are key elements of your leadership style.
  • Strong communication skills; a visionary storyteller who inspires, influences, and can tell a competing story.
  • Highly collaborative in approach, values others' input and expertise and seeks feedback.
  • A growth mindset.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.

Joining Bupa in this role, you will receive the following benefits and more:

  • 25 days holiday, increasing through length of service, with the option to buy or sell.
  • Bupa health insurance as a benefit in kind.
  • Pension.
  • Annual performance-based bonus.
  • Onsite gyms or local discounts where no onsite gym available.
  • Access to our confidential employee assistance programme.
  • Various other benefits and online discounts.

At Bupa, we adhere to a structured framework when awarding any changes to salary. We believe this creates a fair and consistent approach for all colleagues looking to grow or change role. For more guidance, please click .

Before you apply for a vacancy, please ensure your job history on your workday profile is up to date with all your career history and achievements. This will mean the Recruitment team have all the relevant information they need to review your application.

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.

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