Paid Media Specialist
3 weeks ago
We're excited to represent our client, a well-established and innovative business in the retail sector, in their search for a talented Performance Marketing Manager. This is an excellent opportunity to join a dynamic team and take ownership of paid media, SEO, and marketplace strategies to drive growth and visibility.
The successful candidate will be responsible for leading key digital marketing channels, ensuring their effectiveness and alignment with the company's strategic goals. They'll develop and execute paid media campaigns, implement SEO strategies, and manage marketplace performance. We're looking for a creative, data-driven professional with a proven track record of delivering impactful results.
Key Responsibilities
* Paid Media Management: Develop, execute, and refine paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and AMS to achieve acquisition and sales targets.
* SEO Strategy: Drive organic growth through strategic SEO initiatives, including keyword research, on-page optimization, and link-building efforts.
* Affiliate Marketing: Manage the affiliate program, fostering strategic partnerships to increase website traffic and conversions.
* Marketplace Optimization: Oversee performance on third-party platforms, ensuring products achieve optimal visibility and results.
* Analytics and Reporting: Monitor performance metrics (CPA, ROAS, ACoS, etc.), generate actionable insights, and provide regular reports to stakeholders.
* Cross-functional Collaboration: Work closely with product, creative, and social teams to align digital efforts with broader business goals.
Salary: Up to £40,000 per annum, depending on experience.
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