Digital Marketing Lead
3 weeks ago
Job Description
The Talent Set is seeking a highly skilled Digital Marketing Lead to join our team. This exciting 12-month contract offers a unique opportunity to work with one of our favourite higher education clients.
This role requires a deep understanding of digital marketing and recruitment, as well as excellent negotiation, communication, and collaboration skills. The Digital Marketing Lead will manage digital and offline advertising campaigns to attract both domestic and international students to the University.
Key Responsibilities:
- Collaborate with the Head of Marketing Operations to create and execute strategies for undergraduate and postgraduate recruitment.
- Oversee acquisition campaigns to attract high-quality students, managing agency contracts and budgets to ensure creative, impactful campaigns.
- Work closely with internal teams to ensure all recruitment activities align with University goals.
- Analyse market trends, competitor activity, and student behaviour to adapt marketing strategies.
- Develop content in collaboration with the content team to support campaigns.
- Monitor and report on KPIs, ensuring campaigns meet objectives and deadlines.
- Manage acquisition marketing budgets effectively to ensure ROI.
Requirements:
- Degree or equivalent experience in marketing or communications.
- Experience planning and executing successful marketing campaigns.
- Strong knowledge of higher education marketing and recruitment.
- Excellent negotiation, communication, and collaboration skills.
- Experience managing budgets and ensuring ROI.
- Proficiency with IT tools, particularly MS Office and databases.
What's On Offer:
- A salary between £38,000 to £40,000 per annum.
- A flexible hybrid working pattern with 2 days per week in our Kent-based office.
- A 12-month contract in a fantastic organisation that fosters growth.
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