Brand Planning and Execution Leader

7 days ago


Reading, Reading, United Kingdom Bayer AG Full time

We are looking for a Brand Planning and Execution Leader to join our Consumer Health team at Bayer AG. In this role, you will be responsible for creating and implementing effective brand plans that drive business growth.

Key Responsibilities
  • Create end-to-end full-funnel campaign messaging constructs and tactical go-to-market plans across paid, owned, and earned channels.
  • Collaborate with the Category Work Team Lead to leverage market research and insights to identify sustainable growth opportunities.
  • Develop media campaigns rooted in brand, category, and consumer insights to achieve brand growth targets.
  • Measure and report ongoing performance and effectiveness of all marketing campaigns, assessing ROI and KPIs.

The ideal candidate will have a strong understanding of creative & content personalization approach and experience working with real-time/dynamic creative optimization technology. The salary for this role is estimated to be around $140,000 - $170,000 per year.



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