Digital Planning Director

2 weeks ago

Basingstoke, Hampshire, United Kingdom PE Global Full time
Job Description

PE Global is seeking a Digital Planning Lead to join our team for a contract role with a leading multinational Pharma client based in Basingstoke.

Omnichannel Approach

An omnichannel approach is crucial to delivering a consistent and personalized experience for our healthcare providers. By integrating touchpoints like email, social media, websites, and in-person engagements, we can deliver targeted, compliant messaging that builds trust and enhances engagement.

Key Responsibilities
  • Actively participate in omnichannel campaign planning and successfully own the development, approval, and launch of key digital assets (websites, source of authorities (SOA), emails, etc...).
  • Collaborate with OCE Strategist to develop digital engagement strategy.
  • Lead the creation, approval, and launch of key digital assets.
  • Adopt and rollout new technologies to increase overall brand awareness.
  • Drive modular content creation adoption.
  • Support OCE Strategist with establishing key performance indicators (KPIs) to track the effectiveness of digital initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
Requirements
  • Proactive and solution-oriented individual who anticipates challenges and takes initiative to find effective solutions.
  • Ability to manage multiple projects simultaneously by maintaining a structured approach, paying close attention to details, and ensuring that all tasks are completed on time and within scope.
  • Adaptable and open to innovation, with a willingness to learn and adopt new technologies.
  • Proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.

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