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Analytics Solutions Specialist
4 weeks ago
As a Digital Data Analyst at Devonshire, you will play a crucial role in driving digital performance optimisation programmes. With a focus on delivering data-driven insights and implementing advanced tracking and reporting solutions, you will work closely with clients to improve their ROI.
The estimated salary for this role is around £65,000 per year. Key responsibilities include developing and implementing comprehensive analytics solutions, designing and maintaining robust data layer specifications, and conducting regular audits to ensure data quality and accuracy.
Responsibilities:
- Develop and implement comprehensive analytics solutions using GA4 and GTM (and where applicable other analytics tools)
- Design and maintain robust data layer specifications
- Configure and validate complex tracking implementations
- Conduct regular audits to ensure data quality and accuracy
- Design, and execute A/B and multivariate testing programs
- Lead conversion rate optimisation initiatives
- Analyse test results and provide strategic recommendations
- Document and share experiment insights
- Lead complex data analysis projects across multiple client accounts
- Develop and maintain advanced Power BI and Looker Studio dashboards
- Conduct customer journey and attribution analysis
- Generate actionable insights from multi-source data analysis
Essential Requirements:
- Bachelor's degree in a quantitative field
- Minimum 5 years experience in digital analytics
- Demonstrated mastery of Google Analytics 4, Google Tag Manager, Power BI, and data layer specification