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Digital Marketing Specialist

2 months ago

Chelmsford, Essex, United Kingdom be:technology Full time
Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to join our team at be:technology. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.

Key Responsibilities:

Email Marketing

Develop and implement email marketing campaigns that engage and convert our target audience.

Analyze email performance metrics and make data-driven decisions to optimize campaigns.

Maintain and grow our email lists while ensuring compliance with relevant regulations.

Social Media Management

Create and curate high-quality content for our social media channels that resonates with our audience.

Engage with followers, respond to queries, and foster a sense of community on our social media platforms.

Analyze social media metrics to optimize our content and improve audience engagement.

Content Creation

Develop high-quality, engaging, and SEO-friendly content for our blog, website, and social media channels.

Collaborate with designers and content creators to produce multimedia content that drives results.

Manage and update our content calendar to ensure consistent delivery of high-quality content.

Website Management

Oversee the day-to-day operations of our website, including content updates and site maintenance.

Implement SEO best practices to improve our website's ranking and visibility.

Monitor website performance, track analytics, and recommend enhancements to improve user experience.

Requirements:

  • Proficiency in digital marketing tools and platforms.
  • Solid understanding of SEO, SEM, and web analytics.
  • Experience with content management systems and customer relationship management software.
  • 2-4 years of experience in digital marketing, with a focus on email marketing, social media, content creation, and website management.
  • B2B lead generation.
  • Proven track record of successful digital marketing campaigns.
  • Experience in analyzing data and using insights to drive marketing strategies.