Brand Management Lead

2 weeks ago


London, Greater London, United Kingdom The Kraft Heinz Company Full time

Overview

The Kraft Heinz Company is a leading food and beverage manufacturer with a rich history of innovation and excellence. We are seeking an experienced Brand Management Lead to join our team in London.

About the Role

This is an exceptional opportunity for a seasoned marketing professional to drive business growth and lead brand strategy for one of our key brands. As a Brand Manager, you will be responsible for developing and executing marketing plans, collaborating with cross-functional teams, and analyzing consumer insights to inform business decisions.

Responsibilities

  • Develop and Execute Marketing Plans: Create and implement comprehensive marketing strategies that align with business objectives and drive brand equity.
  • Collaborate with Cross-Functional Teams: Work closely with sales, finance, research and development, and operations teams to ensure alignment and achieve business goals.
  • Analyze Consumer Insights: Utilize data and market research to understand consumer needs and preferences, informing business decisions and marketing strategies.
  • Manage Budget and Resources: Oversee marketing budgets and resources to optimize ROI and achieve business objectives.

Requirements

To succeed in this role, you will need:

  • Proven Experience: A minimum of 5 years of experience in marketing, preferably in a senior role.
  • Marketing Expertise: Strong understanding of marketing principles, including segmentation, targeting, and positioning.
  • Analytical Skills: Ability to collect and analyze data, drawing insights to inform business decisions.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.

What We Offer

We offer a competitive salary, benefits package, and opportunities for career growth and development. The estimated annual salary for this role is £65,000 - £85,000, depending on experience and qualifications.



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