Senior Brand Strategist
1 week ago
FMCG in Birmingham is seeking an experienced Global Marketing Director to drive the development of their global brand strategy and lead the business to becoming a sector leader.
The RoleAs a vital member of the Senior Management Team, you will be responsible for leading the evolution of the brand and strategic propositions in the UK, elevating the business from 'good' to 'great'. Simultaneously, you will shape an international brand identity that aligns with commercial export goals. This includes creating a scalable, recognisable, and adaptable brand that can thrive in local markets worldwide. Your responsibilities will also include driving customer demand globally while assessing and responding to market trends.
About FMCGFMC's new product pipeline offers an exciting future for the brand both in the UK and globally. With a strong presence in the sector, they are looking to recruit a talented individual who can help them achieve their growth ambitions.
Key Responsibilities• Lead the development of the global brand strategy and drive the evolution of the brand in the UK
• Shape an international brand identity that aligns with commercial export goals
• Drive customer demand globally and assess market trends
• Collaborate with the Senior Management Team to achieve business objectives
To succeed in this role, you will need:
• Significant experience in marketing and branding
• Proven track record of delivering successful brand strategies
• Excellent leadership and collaboration skills
• Ability to adapt to changing market trends and conditions
• Strong analytical and problem-solving skills
We offer a competitive salary package, including a base salary of £c., plus benefits such as pension scheme, life assurance, and annual leave. If you are looking for a fresh opportunity that will utilise your considerable skills and experience, please submit a fully detailed CV online quoting job reference.
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