Digital Engagement Lead

6 days ago


Greater Manchester, United Kingdom THG Full time
About the Role
As a CRM & Data Executive at THG, you will play a crucial role in executing our CRM strategy, driving customer engagement and retention through email, SMS, and our app. You will be part of a dynamic and personalized CRM strategy, collaborating with the CRM and marketing team to engage customers at various stages of their purchasing journey.

Responsibilities:
  • Plan, support, and implement multi-channel CRM campaigns.
  • Develop and implement a testing strategy to optimize email, SMS, and app communications.
  • Collaborate with the CRM and marketing team to execute a dynamic and personalized CRM strategy.
  • Produce and assist with the preparation of reports to track CRM performance.

Requirements:
  • Proven experience in CRM or a related marketing role (min 1+ years)
  • Strong understanding of CRM principles and practices.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Proficiency in CRM software and tools.
  • Creative flair with an eye for design and detail.

Salary: £35,000 - £45,000 per year.

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