Counter Lead
3 weeks ago
Job Summary
The Counter Lead is responsible for driving sales turnover and market share through consistently remaining consumer-focused. Key responsibilities include:
- Reflecting a credible and professional brand image to all internal and external consumers
- Maximising sales through selling, providing excellent service, and maintaining retail standards
- Contributing to efficiencies by adhering to store and company procedures
Sales and Service
The Counter Lead will:
- Understand daily and weekly targets
- Ensure personal awareness of additional sales avenues, including events, omnichannel, and digital channels
- Keep up-to-date with competitor activities and missed opportunities
- Effectively leverage social media to drive business, protect, and enhance the brand image
- Deliver the brand strategy, ensuring the delivery of an effective local plan
- Plan and implement local marketing and events initiatives, aligned to retailer activity
- Deliver excellence in execution of service, ensuring measures are in place to continually and visibly improve service levels
- Be an ambassador for the brand, leading the way to ensure brand values are represented and brought to life
- Ensure all refunds and complaints are managed in line with company guidelines and to a mutually satisfactory conclusion
Operations
The Counter Lead will:
- Plan to ensure the delivery of excellent standards at all times, including product, housekeeping, displays, messaging, and pricing
- Review retail standards on a daily basis, ensuring they are maintained to the required standard
- Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes
- Ensure all auditable processes and administration are actioned to company guidelines and take corrective action in highlighted areas of risk
- Ensure all information requests are fulfilled accurately, within deadlines set
- Minimise stock loss by ensuring all company security policies and procedures are implemented correctly and followed
- Create and maintain a safe working environment for consumers, ensuring that company and retailer policies and procedures are adhered to
Commerciality
The Counter Lead will:
- Manage daily replenishment, taking appropriate action where necessary
- Maximise sales performance by utilising all commercial reports before making commercial decisions
- Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
- Identify stock package issues and take corrective action, informing the area manager when out of direct control
- Effectively manage all promotions and discounts, ensuring they are actioned in line with company guidelines
- Identify trends and make suggestions to enhance product performance
Qualifications
The ideal candidate will have:
- Experience in a fast-paced retail and/or consumer-facing environment
- Ability to drive self-development
- Commercial understanding and awareness of the industry
- Effective communication, organisation, and prioritisation skills
Job Type
Full-time
Shift
Variable
Job Number
2412256
Company
Tom Ford
Location
GB-ENG-London
Equal Opportunities Employer
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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