Digital Content Strategist
1 week ago
Job Title: Content Marketing Manager - Technology
Job Summary:
The Content Marketing Manager - Technology role is a key position within our client's marketing function, responsible for developing and implementing a comprehensive content strategy to drive business growth in the Technology industry.
Key Responsibilities:
- Develop and implement a content strategy that aligns with business goals and enhances brand visibility.
- Lead a digital team to create engaging, branded content that resonates with the target audience.
- Optimise digital content with a focus on SEO to improve search engine rankings and drive organic traffic.
- Monitor and analyse content performance, making data-driven decisions to adjust the content strategy as needed.
- Collaborate with sales and marketing teams to ensure content aligns with business objectives and customer engagement strategies.
- Manage content distribution across various channels to reach the target audience effectively.
- Stay up-to-date with industry trends and incorporate them into the content strategy to maintain a competitive edge.
Requirements:
- Minimum 2 years of experience in content marketing, with a proven track record of success.
- Ideal background in B2B technology or SaaS, although this is not essential.
- Proficiency in digital and content marketing, with excellent communication and writing skills.
- Experience with SEO, social media platforms, and content management systems.
What We Offer:
- An estimated salary range of £55,000 - £65,000.
- A hybrid working arrangement that balances flexibility with collaboration.
- An annual bonus scheme that rewards performance and achievement.
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