Digital Marketing Strategist

3 days ago

Harrogate, United Kingdom Digital Appointments Full time
Job Title: Digital Marketing Strategist

Are you an experienced professional looking to drive business growth through effective digital marketing strategies?
We are seeking a skilled Digital Marketing Strategist to join our team at Digital Appointments. As a specialist in paid advertising and SEO, you will play a key part in shaping our online marketing efforts and contributing to revenue growth.

About the Role:
In this role, you will be responsible for planning, implementing, and optimising paid advertising campaigns across platforms like Google Ads and social media. You will also develop and implement effective SEO strategies to improve organic search rankings and website traffic.

Your Key Responsibilities:
  • Plan, manage, and optimise paid advertising campaigns across platforms.
  • Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
  • Conduct keyword research, competitor analysis, and content optimisation to enhance performance.
  • Track, analyse, and report on campaign performance using tools like Google Analytics.
  • Collaborate with internal teams to align digital marketing efforts with broader business objectives.

Your Skills and Qualifications:
We are looking for someone with proven experience in digital marketing, with a strong focus on paid advertising and SEO strategies. Proficiency in Google Ads, Google Analytics, and SEO tools like SEMrush or Ahrefs is essential. Strong problem-solving skills, creative thinking, and excellent communication skills are also required.

Salary and Benefits:
The estimated salary for this role is £35,000 - £45,000 per annum, depending on experience. In addition to a competitive salary, we offer a comprehensive benefits package, including opportunities for personal and professional development within a well-regarded organisation.

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