Marketing Manager

4 weeks ago

Belfast, United Kingdom HAYS Specialist Recruitment Full time
Job Title: Marketing Manager

We are seeking a highly skilled Marketing Manager to join our team at Hays Specialist Recruitment. As a Marketing Manager, you will play a key role in supporting the wider marketing team and key accounts marketing, ensuring all marketing efforts and investment support the department's overall strategy and goals.

Key Responsibilities:
  • Support the development and implementation of the key accounts marketing strategy to deliver lead generation and retention targets.
  • Undertake research and identify potential areas to invest in.
  • Work with third-party agencies to manage the assigned marketing budget.
  • Develop relationships with partners, influencers, trade media, and industry associations.
  • Oversee and implement the planning and evaluation of all marcomms targeting key accounts in conjunction with in-house and external agency support.
  • Oversee and implement targeted comms and content development for owned digital channels in conjunction with Digital Marketing.
  • Define marketing collateral requirements, managing production, such as project case studies, project videos, and all literature, electronic media, site personnel, and vehicles and promotional merchandise.
  • Oversee the planning, implementation, and evaluation of attendance and speaking opportunities at all external events.
  • Oversee the management of accurate databases for customers and prospects and supporting other business functions in their execution of this.
  • Oversee the development and use of up-to-date databases to build relationships with key accounts and targets to achieve annual revenue targets.
  • Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans; refining and adjusting activities.
  • Prepare and deliver reports, outlining progress against KPIs.
  • Ensure you are building consistency with key accounts in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports for both senior management and Business Development management.
  • Adapt plans based on market, company, customer insights, and evaluation.
  • Manage any direct reports, ensuring that regular performance reviews are carried out, and that staff understand how their work contributes to the organisation's performance.
Requirements:
  • A relevant business or marketing qualification, or a business-related discipline.
  • Have 1+ year's experience at Marketing Manager level in a fast-paced working environment.
  • Demonstrable export and lead generation experience.
  • Demonstrable experience developing, implementing, managing, and evaluating best-in-class through-the-line marketing strategies on a number of projects running simultaneously.
  • Demonstrable experience of creative and entrepreneurial practice to achieve desired results.
  • Previous experience of analysing marketing activity.
  • Experience of compiling and managing a budget.
  • Fluent in English and possess excellent communication skills both verbal and written, with the ability to liaise with all levels within an organisation.
  • Excellent interpersonal skills, with the ability to negotiate successfully.
  • Proven organisational skills - able to plan, organise, and control your own workload.
  • A track record of identifying and implementing successful process changes.
  • Clean driving licence, own car.
  • Right to work in the UK.
  • Ability to travel globally when required.
What We Offer:
  • Salary of £35,000-£40,000 per annum, plus excellent benefits including enhanced annual leave, pension, development and learning, travel opportunities, recognition schemes, free parking, and much more.
  • This role offers hybrid working, 3 days in office, 2 days at home.

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan Murphy now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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