Category Manager

4 weeks ago


Oxford, Oxfordshire, United Kingdom Advocate Group Full time

Drive Category Growth in the Convenience, Wholesale, and On-Trade Channels

The Advocate Group is seeking a skilled Category Manager to lead the way in driving incremental category growth for a B Corp Drinks business. With a focus on the Convenience, Wholesale, and On-Trade channels, this role requires a strong understanding of the FMCG industry and the ability to develop and cultivate category relationships with key customers.

The Role:

  • Develop and implement category strategies to drive growth and increase market share.
  • Utilize data and insights to influence retailers' strategies, including range, merchandising, and promotions.
  • Support the development of the annual Category Vision, tailoring it to the needs of Convenience, Wholesale, and On-Trade customers.
  • Collaborate closely with the Sales Team to build compelling trade sell-ins and stories aligned with business objectives.
  • Be the internal champion for the Convenience, Wholesale, and On-Trade channel and shopper, ensuring their unique needs are considered in strategies.

The Person:

  • 3+ years' experience within the FMCG industry (manufacturer, agency, or retailer).
  • Proven Category Management experience.
  • Experience using multiple data sources, including IRI/Nielsen and Kantar.
  • Strong communicator with experience presenting internally and externally at all levels.

If you're a seasoned Category Manager looking to drive growth and build strong relationships in the Convenience, Wholesale, and On-Trade channels, we want to hear from you.


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