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Sales and Marketing Coordinator

1 month ago

SouthendonSea, Southend-on-Sea, United Kingdom Leicestershire County Care Ltd Full time
Job Title: Sales & Marketing Coordinator

Leicestershire County Care Ltd is seeking a highly skilled Sales & Marketing Coordinator to join our team.

Job Summary:

We are looking for a dynamic and results-driven Sales & Marketing Coordinator to play a pivotal role in driving occupancy and revenue growth. As a key member of our team, you will be responsible for crafting and implementing innovative sales and marketing strategies, collaborating with local communities, and ensuring a seamless transition for residents and their families.

Key Responsibilities:
  • Digital Marketing:
    • Develop and deliver a comprehensive digital marketing strategy to increase brand awareness and drive website traffic.
    • Manage our organic digital presence, including search engine optimization (SEO) and online reputation management.
    • Manage paid-for digital marketing channels, including pay-per-click advertising on Google and Meta.
    • Update our website regularly to ensure accuracy and relevance.
    • Plan and lead special projects to enhance our online presence.
    • Lead on email marketing campaigns, including newsletters and promotional emails.
    • Act as the lead for enquiry management and customer relationship management (CRM).
    • Manage contractors and key relationships to ensure seamless execution of marketing initiatives.
    • Collaborate with the team to evaluate and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
    • Monitor and manage individual homes' social media accounts, as well as the company's social media presence on Facebook and LinkedIn.
  • Traditional Marketing:
    • Generate interest and leads through effective marketing and communications strategies.
    • Manage campaigns from start to finish, including content creation and asset management.
    • Produce designs using Canva and oversee the placement and production of traditional marketing materials, including print and out-of-home (OOH) advertising.
    • Support engagement with internal teams, residents, families, and external partners.
    • Monitor and evaluate the performance of campaigns and marketing tactics, providing insights and recommendations for improvement.
    • Manage relationships with key contacts and identify new sales and marketing opportunities.
    • Coordinate all sales events and exhibitions.
    • Manage the customer experience from enquiry to move-in.
    • Administer and collate information from customers.
  • Sales:
    • Handle enquiries and provide sales training for senior management in multiple homes.
    • Convert enquiries into admissions.
    • Monitor all home enquiries and liaise with home managers regarding progress.
    • Negotiate costs with private enquiries and make decisions appropriate for the company.
    Requirements:
    • Bachelor's degree in Marketing, Business, or a related field.
    • Proven experience in sales and marketing within the healthcare or senior living industry.
    • Strong interpersonal and communication skills, with the ability to connect with diverse audiences.
    • Ability to work independently and collaboratively in a fast-paced environment.
    Location:

Essex, United Kingdom

Benefits:
  • Competitive salary with commission and bonus opportunities.
  • Professional development opportunities.