Senior Marketing Effectiveness Analyst
3 days ago
An exciting opportunity to work with Datatech Analytics as a Senior Marketing Effectiveness Analyst.
This role is focused on carrying out marketing effectiveness projects to a very high standard, using econometric modelling to understand drivers of growth for businesses and particularly the role of marketing. The company offers a range of other projects, some designed specifically for individual clients or for the industry, others that are automated and off the shelf.
Key Responsibilities- Data exploration and analysis using Excel, R, or other data visualisation tools to identify trends, relationships, and insights to inform modelling.
- Econometric modelling and bespoke analysis for marketing professionals.
- Converting model output into actionable advice for clients.
- Producing presentations, tools, and reports.
The ideal candidate will have a strong background in economics or combined subjects, with excellent communication and storytelling skills. A people person who can convey complex ideas in a simple, understandable way is critical to success in this role.
The salary for this position is between £45,000 - £60,000 per annum, negotiable based on experience.
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