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External Communications and Events Coordinator

2 months ago

Doncaster, Doncaster, United Kingdom YMCA Doncaster Full time
About the Role

We are seeking an experienced Communications professional to join our team at YMCA Doncaster. As External Communications and Events Coordinator, you will play a key role in promoting our work and engaging with supporters to help us achieve our mission.

Main Responsibilities
  • Content Creation: Develop and implement a content strategy to effectively communicate our work and impact to various audiences, including beneficiaries, supporters, and the broader public.
  • Event Planning: Organize and coordinate three supporter-focused events annually, including a sponsored sleep out, a Christmas event, and a showcase/impact report launch.
  • Brand Management: Ensure adherence to key messaging, branding, and voice across all external communications, including website content, social media, and print materials.
  • Website Management: Maintain and update the WordPress website to ensure it remains a valuable resource for our supporters and the public.
  • Media Relations: Oversee the distribution of regular media releases and associated enquiries, interviews, and other media-related activities.
  • Email Marketing: Develop and implement an email joiner sequence to engage supporters and move them through a journey of increasing commitment to our work.
  • Monthly Round-up: Provide a monthly supporter-focused round-up email to keep our supporters informed about our work and impact.
  • Calendar Management: Work to a planned calendar of events, publicity, and launches across all products and services to ensure a coordinated and effective communications strategy.
  • Publicity and Promotion: Create responsive publicity around ad-hoc successes and achievements to maintain a positive public image.
  • Networking and Representation: Attend networking and similar events to represent YMCA Doncaster and promote our work, and coordinate our presence at the annual Business Showcase.
  • Design and Print: Coordinate design and print for funded projects, supporter-focused products, and an annual impact publication to ensure high-quality visual materials.
  • Data Visualization: Create visualizations for data and impact to help tell the story of our work and its effectiveness.
  • Volunteer and Staff Support: Supervise and support volunteers and less experienced staff engaged in communications tasks, providing templates and instructions as needed.
  • Legislative Compliance: Ensure compliance with fundraising and other legislation relevant to the role, and recommend updates to relevant policies as necessary.
  • Reporting and Evaluation: Report to the Chief Executive monthly in the required format, and approach the role with professionalism and maintain appropriate boundaries with staff, clients, and others.
Person Specification
  • Experience: A recent track record of success in an employed role focused on external communications, with experience of co-ordinating successful multi-channel campaigns.
  • Charity Sector Knowledge: Experience or understanding of the charity/voluntary sector and key issues for communication with beneficiaries, supporters, and the broader public.
  • Measuring Success: Experience of measuring continuous improvement and return on investment in communications work.
  • Written Communication: Exceptionally strong written communication skills, a strong command of grammar, and meticulous attention to detail.
  • Articulation: Able to articulate YMCA Doncaster's work effectively to a range of audiences, including beneficiaries and supporters.
  • Technical Skills: Proficient in WordPress, with the ability to create and customise page layouts, manage plugins, update content, and ensure basic functionality issues are addressed.
  • Graphic Design: Experience of basic graphic design work, with the ability to use Canva to create visual materials.
  • Supervision and Support: Self-motivated and self-supporting, with the ability to work methodically and efficiently, and supervise and support volunteers and others to complete communications tasks.
  • Computer Literacy: Computer literate, able to use Microsoft Word and Excel to a high standard, and able to use technology in gathering information and producing content.
  • Confidentiality and Relationships: Experience of maintaining confidentiality and appropriate relationships, and a clear understanding of the importance of those.
  • Representation: Able to represent the Association positively, professionally, and with credibility.