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Digital Conversion Optimisation Lead

1 month ago

Bury, Borough of Bury, United Kingdom JD Sports Full time

Role Overview:

As a key member of our team, you will be responsible for driving improvements in conversion rate across all digital channels. Your expertise in conversion rate optimisation will be instrumental in maximising data to drive improvements to customer and commercial KPIs.

Key Responsibilities:

  • Develop and implement a conversion roadmap to achieve these goals
  • Implement and influence a conversion optimisation roadmap across all digital channels to maximise performance
  • Drive a test-and-learn programme using appropriate testing tools to ensure measurable results
  • Analyse and work with digital marketing colleagues to optimise marketing channel conversion
  • Utilise a comprehensive customer research programme to drive hypotheses into the experimentation roadmap
  • Continuously review and enhance the insight and analytics around digital channel performance
  • Identify, report on, and work with trading teams and developers to fix issues affecting conversion rate
  • Take ownership of the conversion funnel, identifying areas of improvement and implementing changes
  • Manage and develop customer segmentations from customer data and insight
  • Develop strong relationships with suppliers and partners to ensure effective delivery of services to the business and department
  • Identify, manage, and mitigate risks to multi-channel performance
  • Take line management duties for specialist roles in the team

Role Objectives and KPIs:

  • Volume of EXPs across all fascia
  • EXP Success rate
  • Revenue Impact
  • OPD
  • Insight-to-Outcome
  • Conversion Rate %

Requirements:

  • Experience optimising the day-to-day performance of Conversion Optimisation teams
  • Thorough understanding of CRO processes and practices, and end-to-end experimentation strategy
  • Ability to showcase a portfolio of results, proven processes, and best-in-class experimentation
  • Proficiency with analytical tools and quantitative testing platforms
  • Ability to delegate effectively to ensure CRO deliverables are provided in a timely manner