Marketing Strategist

4 weeks ago

Bristol, Bristol, United Kingdom Crux Product Design Full time
Job Title: Marketing Manager

The Marketing Manager plays a pivotal role in driving business growth through the development and execution of innovative marketing strategies. This role involves creating and implementing campaigns across various channels to promote our services, enhance brand awareness, and attract customers.

Key Responsibilities:

Campaign Development & Execution
  • Design and implement marketing campaigns to promote products, services, and events.
  • Develop and distribute engaging content for social media, blogs, emails, and other digital channels.
Market Research & Analysis
  • Conduct market research to identify target audiences and opportunities for new campaigns.
  • Track marketing trends, customer preferences, and key industry data.
Content Creation & Management
  • Collaborate with team members to create effective marketing content.
  • Oversee the production of marketing materials such as brochures, banners, email templates, and presentations.
  • Write compelling copy for websites, blogs, social media posts, and email newsletters.
Data Tracking & Reporting
  • Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, CRM systems, and social media platforms.
  • Prepare detailed reports on campaign effectiveness, return on investment (ROI), and key performance indicators (KPIs).
  • Use data to recommend improvements to marketing tactics and strategies.
Collaborative Efforts
  • Work closely with the sales team to align marketing initiatives with sales objectives.
  • Collaborate with product development, public relations, and customer service teams to ensure consistent brand messaging.
Event Planning & Coordination
  • Plan and execute promotional events, trade shows, and webinars.
  • Manage event logistics, marketing materials, and post-event follow-up.

About Crux:

Crux is a world-leading engineering consultancy that specialises in the design, simulation, and analysis of medical devices and consumer products. We work as a trusted partner to many medical companies and household brand names, delivering a vast array of products to global markets.

We are a dynamic and fast-growing company that takes pride in our outstanding work and a warm and supportive workplace. Our strong community is built upon effective communication and happy employees, collaboration in project work and regular social events are the norm.

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