Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled Digital Strategist to join our Performance Marketing team. As a key member of our team, you will be responsible for developing and executing marketing campaigns across various media platforms, including Google, Meta, and TikTok, for one of our largest clients.
Key Responsibilities- Develop and implement marketing campaign strategies that drive business results.
- Stay up-to-date with the latest digital marketing trends and technologies to enhance our knowledge and skills.
- Provide channel insights to client account and planning teams to inform client briefs.
- Keep the account teams informed with up-to-date developments within Paid Media channels, fostering a culture of learning and innovation.
- Make informed digital campaign recommendations based on market knowledge, research, and previous campaign results.
- Collaborate with the creative team to develop effective end-to-end strategies and optimize customer journeys.
- Manage client marketing budgets to maximize effectiveness through data-driven optimization approaches.
- Continuously seek out new and innovative approaches to stay ahead of the industry curve.
- Proven experience in a similar Media Planner/Performance Marketing Strategist role, with advanced knowledge of digital marketing approaches and techniques.
- Strong understanding of paid media platform capabilities, Google Analytics, and MS Excel.
- Excellent communication and interpersonal skills, with the ability to influence account teams and encourage clients to engage with digital opportunities.
- Ability to analyze and interpret data sets, creating data-driven strategies and detecting optimization opportunities.
- Passion for Digital Performance Marketing and a desire to grow in your career.
TMW Unlimited is a leading digital marketing agency with a strong heritage in CRM and award-winning creativity. We combine deep digital and advertising expertise to deliver innovative solutions that drive business results. Our guiding principle is to be the best we can be, and the rest will follow.
We offer a range of benefits, including 25 days holiday (increasing year on year to max 30 days), Christmas Closure, Birthday Day, and Volunteer Day. We also offer flexible hybrid working, pension, life assurance, eye tests, flu jabs, purchase holiday, taste card, cycle to work, and electric car scheme.
We are an Equal Opportunities employer and welcome applications from all sections of the community. We are committed to creating a workplace that reflects the world we want to live in and are flexible to accommodate each individual's needs.
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