Digital Media Specialist
3 weeks ago
Job Purpose
We are seeking a highly skilled and creative Digital and Social Media Placement to join our team at Industry Placements. As a key member of our marketing team, you will be responsible for developing and implementing digital and social media strategies to increase brand awareness and customer engagement.
Key Responsibilities- Collaborate with our Digital and Social Media Manager to create engaging digital and social media content across all platforms and channels.
- Work with our Centre teams to develop and implement social media strategies that drive customer engagement and increase brand awareness.
- Update content across all group websites to ensure consistency and adherence to our SEO strategy.
- Stay up-to-date with the latest social media trends and digital technologies, and provide recommendations for improvement.
- Monitor and respond to customer feedback and reviews in a timely and accurate manner.
- Track and analyse website analytics, social media growth/engagement stats, and marketing campaign results to inform future marketing strategies.
- To work with the Digital and Social Media Manager to ensure all social media leads and complaints are handled in a manner that reflects the excellence of our brand.
- Understand and maintain transparency across all marketing communications.
- Adhere to company policies and procedures at all times.
- Knowledge and understanding of the latest trends and best practices in digital and social media marketing.
- Proficient writing skills and ability to create engaging content for marketing communications.
- Understanding of how each social media channel differs and ability to optimise content accordingly.
- Ability to prioritise and manage multiple tasks and projects simultaneously.
- Ability to work independently and as part of a team.
- Excellent skill levels across MS Office, Adobe Photoshop, and image/videography packages.
- Comfortable with data analysis and preparing reports and summaries.
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