Digital Marketing Strategist

5 days ago


Caerphilly, United Kingdom Thomas Carroll Group Full time
Digital Marketing Role

The Digital Marketing Executive will play a key role in shaping our online strategy across various digital platforms.

This includes websites, blogs, search engines, emails, and social media to optimise the customer experience.

The successful candidate will be responsible for planning, implementing, and managing digital marketing strategies to drive brand awareness, enhance customer engagement, and create leads.

They will work closely with other departments, such as sales and our in-house insurtech team to ensure consistent messaging and deliver real value to our customers.

Key Responsibilities
  1. Develop and implement digital marketing strategies to enhance brand awareness and drive website traffic.
  2. Manage website content and user experience.
  3. Optimise website content and improve on-page and off-page SEO.
  4. Collaborate with content creators and designers to produce engaging digital content.
  5. Plan, design, and optimise email marketing campaigns.
  6. Set up and manage Google Ads and social media ad campaigns.
  7. Manage social media platforms and create engaging content.
  8. Track and analyse performance using digital tools.
  9. Collaborate with cross-functional teams to deliver business objectives.
Requirements

The ideal candidate will have a minimum of 3 years' experience in a digital marketing or similar role.

They will require exceptional writing and editing skills, a creative mindset, and proficiency in digital marketing tools and content management systems.

A strong understanding of data analysis and reporting tools, basic SEO knowledge, and strong research skills are also essential.

We offer a competitive salary range of £28,000 to £35,000 depending on experience, and a range of great benefits to reward and support our employees.



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