Senior Digital Marketing Specialist
1 month ago
Job Title: Senior Digital Marketing Specialist
Job Summary: Blue Legal is seeking a Senior Digital Marketing Specialist to drive the success of our online experience. This role will sit within our marketing department, driving results through optimising digital channels and achieving our overall marketing strategy.
Key Responsibilities:
- Provide digital advice to the marketing team to support marketing & brand campaigns, and drive results through digital channels.
- Ensure our website and digital tools (landing pages, email marketing, webpages) are optimised to raise our brand profile.
- Manage paid media channels (paid search, paid social & retargeting) and report results to the Senior Digital Marketing Manager to develop strategy and plans.
- Share insights to the team to implement recommendations, including campaign analysis, and identify opportunities for improvement to achieve client needs.
Requirements:
- Proven experience in a digital role, preferably working within a professional or financial services firm.
- Experience in acting in a digital advisory position for marketing campaigns & post campaign analysis.
- Possess digital design skills, and an understanding of user experience.
- Experience in paid marketing campaigns (PPC) and extracting insight and data.
Company Information: Blue Legal is an award-winning management consultancy firm, known for their work in providing advice to leading FTSE100 companies.
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