Global Marketing Director

4 weeks ago


London, Greater London, United Kingdom Klaviyo Full time
Drive Regional Growth with Klaviyo

Klaviyo is seeking an experienced Senior Marketing Director to lead our EMEA region, driving strategic growth and expansion in the international markets.

About Us:

We empower creators to own their destiny by making first-party data accessible and actionable like never before. Our platform helps businesses build stronger relationships with their customers and drive revenue growth.

Job Summary:

This role will be responsible for developing and executing a regional marketing strategy that aligns with our global goals. You will lead a team of marketers and work closely with cross-functional teams to drive demand generation, revenue pipeline, brand awareness, and customer marketing initiatives.

Key Responsibilities:

Develop a strategic regional marketing plan to contribute to demand generation, revenue pipeline, brand awareness, and customer marketingBuild out yearly marketing plans with budget and headcount requests, in line with regional targetsReport to key stakeholders on the successes and failures of marketing campaigns, using data to back up arguments and future initiativesBuild and develop a strong team of regional marketers to drive marketing initiativesPartner with EMEA Sales leadership to identify key levers to grow the pipeline across the EMEA regionStrategize and build/oversee regionally relevant marketing materials to promote and accurately convey product features and benefitsDevelop and execute marketing campaigns to achieve regional revenue goalsManage regional customer marketingOrchestrate implementation of supporting technology platforms and resourcesMeasure and regularly report the impact of marketing activities

Requirements:

To succeed in this role, you will need:

  • Significant experience (10 years +) within B2B marketing with scaling or scaled SaaS companies
  • Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within EMEA at scale
  • Educated to degree level within a marketing-related field
  • Experience across the whole of the EMEA region beyond the UK
  • Deep understanding of enterprise marketing combined with SMB and mid-market

Benefits:

As part of the Klaviyo team, you will enjoy:

  • Base Pay Range: £164,000 — £246,000 GBP
  • Equity for all employees
  • Private health cover for you and discounted for your household
  • Financial and professional coaching
  • A generous annual learning allowance (£2.5k)
  • 22 weeks full pay primary caregiver leave (16 week secondary)
  • Free books (yes, any books)

Get to Know Us:

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We are passionate about creating an inclusive environment where everyone can thrive.



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