Commercial Planning Director

4 days ago


London, Greater London, United Kingdom Cranberry Panda Full time
Lead the Way in Commercial Excellence with Cranberry Panda
We are seeking an accomplished Commercial Strategy and Planning Manager to drive growth and market leadership for our leading health and wellness brand. Based in London, this pivotal role demands exceptional leadership, strategic thinking, and a collaborative mindset.

About the Opportunity

This position involves developing and executing strategic plans to establish our company as the market leader. The successful candidate will be responsible for creating products that meet customer needs and maximize revenue opportunities.

The ideal candidate will have strong commercial understanding, advanced proficiency in Excel, and experience in project management. At least 5 years of experience in a commercial, Insights role within the FMCG industry is required.


Key Responsibilities
  • Market Analysis: Conduct thorough market research to identify trends, gaps, and potential challenges.
  • Pricing and Packaging Strategies: Utilize customer insights to inform pricing and packaging strategies for various markets.
  • Product Positioning: Develop product and pricing strategies aligned with shopping habits and buying occasions.
  • Performance Tracking: Establish success metrics and oversee performance tracking.
  • Planning Process: Create and maintain a structured planning process to ensure alignment with business objectives.
  • Cross-Functional Collaboration: Work collaboratively with teams across sales, marketing, and finance to drive unified strategies.
  • Commercial Project Execution: Oversee the execution of commercial projects and initiatives, ensuring seamless implementation.
  • Product Performance Analysis: Analyze product performance to identify optimal SKUs for each channel.
  • Sales Team Support: Provide actionable insights to sales teams, focusing on strategies for high-performing products, enhanced distribution, and effective promotional placement.
  • Promotional Strategy: Develop robust promotional strategies aligned with business objectives.
  • Outcomes Evaluation: Establish a framework for tracking and evaluating promotional outcomes to inform future initiatives.

The estimated salary for this role is £87,500 - £92,500 per annum, based on experience. Cranberry Panda offers a stimulating work environment, opportunities for growth and development, and a comprehensive benefits package.



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