Country Marketing Lead UK& Ireland

4 weeks ago

Bolton, Bolton, United Kingdom BRP Full time
Job Title: Country Marketing Lead UK& Ireland

We are seeking a highly skilled and experienced Country Marketing Lead to join our team in the UK and Ireland. As a key member of our regional marketing team, you will be responsible for developing and executing local marketing strategies to drive sales and profitability targets.

Key Responsibilities:
  • Develop and implement a local annual Go-To-Market plan to support regional strategic priorities and achieve sales and profitability targets.
  • Lead the execution of tactical initiatives defined in the marketing plan, including trade shows and events coordination, demo days, website updates, adaptation and proofreading of communication materials, CRM campaigns and lead collection, and product launches.
  • Play an active role in contributing to local selected strategic growth initiatives, representing the marketing function in cross-functional task forces and being accountable for results and KPIs.
  • Measure and report on results and ROI based on defined KPIs, prepare post-mortem for key projects, and report on marketing plan execution.
  • Manage the assigned marketing budget with accuracy, tracking and reporting expenses on a monthly basis and preparing quarterly forecasts.
  • Advise and support the network in building and executing local action plans to enhance consumer experience at dealerships and drive retail.
  • Guide dealers in building, executing, and tracking local marketing plans, leveraging programs and tools offered by BRP, in close collaboration with the Commercial team.
  • Take full benefits of the Coop program, including the implementation of corporate claims to drive strong marketing actions.
  • Bring dealers into the digital transformation, supporting the deployment of Tier 3 digital solutions.
  • Provide day-to-day support and guidance to dealers as required.
  • Maximize brand visibility through earned media tactics, feeding the regional brand storytelling with locally authentic, relatable, and culturally relevant content captured during local Go-To-Market initiatives.
  • Initiate and maintain ongoing relationships with media in conjunction with the PR agency, participating in regional media events, one-on-one press testing, demo fleet, and equipment management.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 5 years of experience in marketing, with a strong understanding of digital marketing.
  • Affinity with the powersport and motorcycle industries.
  • Fluent in English, with other language skills a plus.

This role is home office-based in the UK with regular travel in the UK and Ireland, as well as occasional travel to EMEA HQ in Switzerland. Travel can go up to 20% of the time depending on seasonality.

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs, and experiences. We value diversity and strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

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