Digital Marketing Director

5 days ago

Coventry, United Kingdom Brook Street Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to lead our business's digital growth strategy. As a key member of our team, you will play a crucial role in driving our ecommerce website's success and supporting our key dealers and distributors to achieve strategic growth.

Key Responsibilities
  • Digital Marketing Strategy and Delivery: Develop and execute digital marketing initiatives to grow key markets and target key customers.
  • Utilize Digital Channels: Leverage SEO, PPC, social media, content, and email marketing to deliver campaigns and initiatives that maximize our growing product ranges.
  • Manage Digital Budgets: Oversee budgets and external partners to deliver high return on investment across digital activities, championing ecommerce growth within the business.
  • Provide Expertise: Offer expertise on digital transformation activities, including integrations, ERP, and CRM tools, to drive business growth.
About You
  • Experience: At least 5 years of experience in digital marketing and ecommerce.
  • Technical Skills: Working knowledge of WordPress, WooCommerce, and web development.
  • Data-Driven: Analytically and data-driven, with a focus on delivering the best performance and ROI.
  • Industry Knowledge: Familiarity with Google Analytics, Moz, and Merchant Centre.

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