Digital Marketing Strategist

2 days ago

Ingatestone, Essex, United Kingdom Digital Waffle Full time
About Digital Waffle

Digital Waffle is a rapidly expanding digital marketing agency made up of a group of talented professionals with the goal of dominating the UK's digital growth market. We are a small yet devoted team, united by a shared vision. We seek out the best candidates, those who are optimistic, enthused, intelligent, and innovative. We are excellence-focused. To become a Digital Marketing Strategist in our team, you must be diligent and creative.

Key Responsibilities
  • Develop innovative marketing strategies for our clients and the agency and implement them in collaboration with the marketing team.
  • Lead on all copywriting requirements for website, long-form written content, landing pages, and email marketing campaigns.
  • Find significant communication opportunities and hooks to support client and internal marketing goals.
  • Create several copy versions, test, analyse, and optimise them in light of data insights to enhance performance and outcomes.
  • Manage all client and internal social media platforms' day-to-day operations.
  • Help the social and content team create social media content with the campaign's goals and target demographic in mind.
  • Communicate and work together with the larger social media, content, video production, and paid advertising teams.
  • Stay up-to-date with the most recent developments and challenges in our industry.
Requirements
  • 3+ years of experience as a marketing manager in both B2C and B2B marketing.
  • Outstanding ability to develop a variety of excellent, persuasive, and engaging copy that is consistent with brand message and campaign objectives.
  • A/B testing and learning have a proven track record of increasing open rates, click-through rates, and conversions for email marketing, landing pages, and websites.
  • Carry out digital marketing activities through all internal channels, including referral, organic, paid, social, SEO, and SEM.
  • Knowledge of key digital marketing programmes including Click Funnels, Mailchimp, Active Campaign, and Funnelytics.
  • Experience planning, researching, and creating long-form written content, such as whitepapers and guides, with a high level of proficiency in analytical tools and data interpretation to create insight-driven decisions that increase performance and results.
  • Writing SEO-friendly blog posts.
  • Ideal knowledge of Meta, Twitter, LinkedIn, Later, and Emplifi, as well as experience with and familiarity with the main social media platforms, social media management, and customer engagement tools.
  • A love of social media and content.
  • Excellent time-management and organisational abilities.
  • Great attention to detail.
  • A self-assured communicator.
  • Innovative and imaginative thinking.
  • Ability to multitask.
What We Offer
  • 4-Day Working Week.
  • 28 days Holiday plus 1 extra day for your birthday.
  • Ongoing Career Training and Development.
  • Company Events.
  • Casual Dress.
  • Flexible Schedule.

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