Global Paid Advertising Specialist
2 weeks ago
Company Overview:
Go City has been shaping the future of the multi-attraction pass industry for over 20 years. With a strong presence in Europe and the USA, we have expanded globally under the Go City brand. Our headquarters is located in Covent Garden, London, and we operate with a team of over 125 professionals.
Job Description:
We are seeking a highly skilled Paid Media Specialist to join our Direct Marketing team. As a Paid Media Specialist, you will be responsible for managing acquisition campaigns across global markets. This involves developing best-in-class video, image, and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimization of campaigns.
Requirements:
- 2+ years of experience managing PPC and paid social/display/video campaigns on Google Ads and/or Meta.
- Excellent knowledge and working experience of Google Ads, Meta, and Google Analytics.
- Strong interpersonal and communication skills, both written and verbal.
- Excellent Excel skills as well as all other MS Office programs.
- Sound understanding of bid management software such as Skai (Kenshoo) or Google Search Ads 360.
- Experience leveraging GenAI to augment creative execution.
- Experience working on non-English campaigns.
Benefits:
- Competitive market rate salary.
- Enhanced Pension Contributions.
- Life Assurance.
- Annual leave - 25 days per year + Bank Holidays.
- Buy Annual Leave scheme (up to 5 days each year).
- Floating bank holiday(s).
- Upgraded Family Leave.
- Dedicated time for personal professional development each month.
- Annual Explorer Passes allowance.
- EAP providing access to counselling, finance support etc.
- Cycle to Work Scheme.
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