Digital Marketing Specialist

10 hours ago


York, York City, United Kingdom In Technology Group Full time

At In Technology Group, we are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. This is an exciting opportunity for a passionate SEO expert to lead the development and execution of comprehensive strategies aimed at improving website visibility, driving organic traffic, and increasing lead generation through organic search.

About the Role

The successful candidate will be responsible for developing and implementing SEO strategies to enhance organic website visibility and drive lead generation for our UK, French, and USA offices. They will conduct keyword research, analysis, and implement on-page/off-page optimisation techniques.

Key Responsibilities:

  • Develop and Implement SEO Strategies
  • Conduct Keyword Research and Analysis
  • Monitor and Analyse SEO Performance Metrics
  • Optimise Content for Search Engines
  • Collaborate with the Wider Marketing Team
  • Stay Up-to-Date with the Latest SEO Trends
  • Implement Backlink-Building Strategies
  • Analyse Website Analytics and SEO Efforts
  • Manage SEO Tools and Platforms
  • Perform Competitive Analysis
Requirements

To succeed in this role, you will need:

  • Demonstrable Success in Driving SEO Performance
  • Strong Understanding of Performance Marketing
  • Ability to Analyse Data and Drive Strategic Decisions
  • Basic Knowledge of HTML, CSS, and JavaScript
What We Offer

We offer a competitive base salary of £60,000 per annum, plus an attractive commission structure, flexible working arrangements, including remote working, and a fixed-term contract.



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